The city of Rochester is losing over 2,000 residents per year. That’s 2,000 people who are choosing to leave City neighborhoods, and they are taking their tax dollars with them. This leads to less revenue for the City to provide needed maintenance and basic services.  Some are moving out of state, but many others are finding homes in nearby suburbs. There are several reasons why people leave the City for suburbs like Penfield, Greece or Brighton. Schools are a top concern for those with small children, and the Rochester City School District is struggling to improve graduation rates and student achievement. However, a number of people leave the City because they have the perception that their neighborhood is not worth their investment of time, money and emotional commitment. Here are some tips to becoming a great spokesperson for your neighborhood.

1. Focus on the positive.

This doesn’t mean ignore the challenges that every neighborhood confronts at one point or another (eccentric or noisy neighbors, aesthetic differences, petty arguments, etc.) These challenges occur just as often in rural and suburban communities as they do in urban neighborhoods. Instead, emphasize what you value about your neighborhood. Parks, stores, and restaurants all within walking distance. Lovely, landscaped streets. Convenience to 590.  A rich history evident in the diverse architecture. Sidewalks. Public art. These are all things that may occur individually in suburban communities, but rarely do they occur simultaneously as they do in the City.

2. Defy stereotypes.

For some folks, their entire perceptions of urban areas are shaped by TV shows like The Wire and for them, the City is a place populated by criminals and composed of poor neighborhoods.

• Find positive examples
  • What would you say to someone who thought all city neighborhoods were bad? What examples could you give that would change their perceptions?

• Create an “elevator speech”  based on your personal experiences
  • “I like my neighborhood because __________________”

• Be consistent.
  • Think of everyone you talk to as a potential future neighbor. Friends, co-workers, your hairdresser or barber. You never know who is looking to buy a home and will take your opinion seriously.

3. Invite them to visit a neighborhood restaurant, boutique or park with you.

It may not change their opinion overnight, but it could change their view of urban living for the better.